General Duties and Responsibilities
Direct marketing (30%)
Support the Fundraising Manager and team across the following areas.
Plan, coordinate and prepare direct marketing appeal communications for supporters and prospective donors across multiple channels, including direct mail, newsletters, inserts, press advertising, online, email and telephone.
Coordinate communications to cultivate new supporters and to maximise the journey of current donors.
Test and develop new fundraising channels to engage with and raise funds from new audiences.
Assist with daily donation processing and lodgement, particularly during busy times.
Handle donor correspondence, responding appropriately to donor’s requests and queries.
Maintain good quality, accurate, and up-to-date donor data on the CRM system.
Develop excellent working relationships with agencies and suppliers, including marketing agencies, writers, designers, online agencies, print suppliers and mailing houses.

Digital marketing (40%)
Work alongside the Fundraising Manager and digital agencies to ensure off-line appeals are supported by digital fundraising activities in line with CBM’s ongoing digital strategy.
Manage CBM Ireland’s website, adding content whilst ensuring all pages are search engine optimised and there is brand adherence across all communications.
Work with CBM’s digital agency and develop/monitor Paid Ads across CBM social media platforms.
Monitor and track Google Analytics, Google AdWords and Tag Manager trends and results with CBMs digital agency.
Create and develop copy and content for CBM website and social media channels.

Communications (30%)
Raise the profile of CBM Ireland within the sector, amongst decision makers and the giving public
Integrate communications across all platforms to support CBM’s programme, advocacy and fundraising efforts
Explore PR, advertising and media opportunities for raising public profile
Work with other teams, including CBM Global, to maximise opportunities and integrated working.
Keep up to date with charity sector trends relating to direct/digital marketing
If you are someone with experience in digital marketing or digital fundraising and are looking for a role in which you can take initiative, work effectively, and support the values of CBM this could be the role for you!

APPLICATION DETAILS:
Please apply directly to recruitment@cciexecutivesearch.ie and us ‘Fundraising and Digital Marketing Officer’ as the subject of your email.
The recruitment campaign for the role of Fundraising and Digital Marketing Officer is being managed exclusively on behalf of CBM by non-profit specialist recruitment consultancy CCI Executive Search.
Closing Date – 3pm Monday the 14th of November