Description
The role of Marketing Specialist will encompass lead generation through well executed marketing initiatives; email marketing, Public Relations, management of AdWords account, Social Media campaigns, advertising, corporate profiles and customer testimonials. They will also have a responsibility for strengthening our brand presence across our markets. Key Responsibilities include:Create and execute marketing plans based on pre agreed strategies Design print materials to include copy writing, proofing and editing of materials such as brochures, case studies, testimonials, and presentations Support online digital marketing campaigns to include the continuous tracking and modification of our digital material along with contribution and sharing of content; Work with key stakeholders to implement insights from our customer research; Point of contact with our PR Company to produce high quality creative campaigns within brand guidelines.
Skills Requirements
A third level marketing qualification or equivalent; At least 3 years marketing experience; B2B Marketing experience desirable; Demonstrates ability to be innovative and generate original solutions; Excellent computer skills, with a strong aptitude in using marketing design software, e.g. Adobe InDesign, Photoshop and Illustrator; Demonstrable negotiation skills with suppliers to ensure return on investment; Strong copywriting skills with excellent attention to detail.
Email
dwhelan@netwatchsystem.com