KEY OBJECTIVES:
Works closely with CPI Marketing & Communications Committee and CPI staff along with developers and designers to create and coordinate the new site content and ensure it caters to the needs of both the organisation and its target audiences. You will manage and create a range of content that is accessible to a wide variety of users from across our website.
Key Responsibilities
Conduct content audits to identify gaps and redundancies in the current site content.
Joint oversight of the content of CPI website i.e. well-structured, easy to find and meets the needs of its users.
Ensure all necessary content is included on the website while ensuring accuracy of content and referencing sources of data. Content being managed and created will include web pages, images, videos, blog posts, guest articles, reviews and occasionally social media and marketing copy.
Ensure that the new website aligns with CPI Strategic and Communications plans.
Ensure the website and all social media channels are updated regularly with relevant and accurate content to engage with our membership, to encourage communication and increase the conversation highlighting Chronic Pain as a mainstream health concern.
Effectively manage all tools to manage members and track engagement, to generate insights to facilitate decisions making and to drive continuous improvement in the service offering from Chronic Pain Ireland to its members.
Develop data insights and digital capabilities to facilitate provision of services nationally to effectively communicate with our members, expand our reach, thus ensuring we can respond in an agile way to any service provision gaps or challenges
Streamline and improve data collection and monitoring processes, continually review and improve our digital products and search engine optimisation (SEO) capabilities.
Any other associated duties as designated by the line Manager.
Key Deliverables
Assist in the project planning and implementation of content schedules for people to produce or update content
Produce maps and visualizations of the site to help Committee & staff understand the structure and function of the website
Write and edit web copy and content
Create, source, commission, images and videos
Assist in the development of policies relating to CPI web content
Analyze analytics data to learn how users interact with current site
Survey users and hold focus groups to learn about how they view current site
Essential Qualifications
Relevant education, degree or work experience
Minimum 2 years’ relevant experience working in a similar role or organisation
Excellent technical skills and technically minded
Ability to easily learn new software tools and applications
Demonstrable communication and organisational skills, both written and oral
An excellent writer and editor, with good spelling and grammar and the ability to adapt to house styles
Well organised, multi-tasker, effective team-player and capable of working on own initiative
Able to research, collate and summarise information from different sources and create meaningful content
Logical and analytical, with an ability to spot patterns, gaps and repetitions in web content
Desirable
Knowledge of service provision in the charity and/or not-for-profit sectors
Experience in Digital Marketing, Content Creation, Copywriting, editing, Email marketing, SEO
Experience using a customer relationship management (CRM) tool
Experience updating content on websites, for example using content management systems (CMS) such as WordPress
Experience collating and analysing data to guide decision making
Remuneration:
Commensurate with experience.
Applications:
Cover letter and curriculum vitae should be sent to Christina Donnelly via email to info@chronicpain.ie on or before November 30th 2022.