Role Overview:
Lead and implement a Digital acquisition strategy for CS, RG and Cash donors in support of ActionAid Ireland’s strategy.
Create and deliver a Communications and Media plan to support ActionAid’s Fundraising, Public Engagement and Campaign strategies.
Build strong loyalty and retention of ActionAid’s supporters through devising and implementing high-quality supporter communications.
Build a strong identity and brand for ActionAid Ireland, implementing new communications strategy.
Manage ActionAid global campaign in Ireland.

Acquisition and Supporter Development
Implement the Email & Digital acquisition strategy, including through Facebook and other channels, and optimise website for donations, working closely with Facebook Executive
Build profile to acquire new Cash donors and Humanitarian supporters
Donor Journeys: devise and implement in conjunction with Donor Care Co-ordinator
Supporter Communications: manage child sponsorship communications from field to supporters in conjunction with Donor Care Co-ordinator
Draft content for Applications and Reports to selected Foundations, Major Donors and Corporates in conjunction with the Head of IG and Head of P
Apply an evidence-based approach and use analytics to drive strategy.
Work with Head of Individual Giving and supplier to deliver DRTV ads
Approve all fundraising content to keep in line with communications strategy.

Media & Communications
Create and manage content, design, publication and promotion of ActionAid collateral and online presence
Ensure that ActionAid Ireland’s work and impact is communicated internally in AA, through online and other relevant channels
Prepare and promote media statements, blogs and articles in support of ActionAid’s fundraising priorities and policy positions
Ensure high standard communication outputs, meeting the needs of the target audience/s, within budget and in a timely fashion
Build relationships with media (local and national), key decision makers (including politicians), and partner organisations and utilise then to promote AA’s work.
Monitor media, current affairs and governance developments in the Irish and International context
Meet the communications objectives of donor funded projects and programmes (events, reporting deadlines etc).

ActionAid Corporate
Deliver AA events (i.e. Speech Writing competition, Public Engagement events for Women’s Rights programme, campaign etc). Work with fundraising team on donor events.
Create the Annual Trustees Report and the Annual Review
Ensure adherence to ActionAid’ global Identity, including language and style guide, image usage and design guidelines
Represent ActionAid Ireland and engage in relevant AAI platforms
Engage actively in AAI Communications networks
Report to Board on ActionAid’s communications, campaigning and digital activity.

Campaigns Co-ordination
Lead the development of ActionAid’s campaign strategy
Engage with and implement ActionAid’s New International Campaign
Manage the plan for Campaigner acquisition, training
Manage and implement the Campaign Supporters journey
Manage Campaigns Events
Oversee the updating of Lobbying Register, and file the Lobbying Returns as required under the Lobbying Act
Represent ActionAid Ireland and engage in relevant network / memberships (i.e. TJNI, DDCI, Dóchas)

Qualifications and Experience
Degree in a Communications and/or a Marketing-related discipline.
A minimum of three years’ experience working in a communications, media or digital role
Experienced and regular user of IT communication tools.
A good understanding, interest in and experience of development issues and current affairs.
Applicants should complete the attached Application Form and send to julianne.flynn@actionaid.org by 13.00 on Tuesday 16th July 2019
Salary negotiable, dependent on experience.
If you have questions in advance please email julianne.flynn@actionaid.org.
Interviews will be held in Dublin on Wednesday 31st July.