POSITION WITHIN ORGANISATION
The candidate will support and report to the Digital Marketing Coordinator
OBJECTIVE OF THE POSITION
The right candidate will be passionate about all things digital and will help with a range of digital campaigning tasks to help maximise income from online channels, including the recruitment of new supporters and the development of relationships with existing supporters. The intern will also support with maintenance of the website.
He/she will gain a lot of experience in content production, digital fundraising and learn a variety of other skills.
The Digital Fundraising Intern will assist the Digital Fundraising & Marketing Coordinator in the overall maintenance and improvement of best practice regarding the digital marketing channels.
The successful candidate will gain experience in all aspects of NGO digital fundraising work and will be treated as a full member of the team.
Reports To: Digital Marketing Coordinator
Works closely with:
Digital Marketing Coordinator
Head of Fundraising, MSF Ireland
Wider Fundraising team
Communications Manager & Press Officer, MSF Ireland
MAIN DUTIES
To help develop and implement an evolving digital marketing strategy in order to maximise all digital marketing channels and content, ensuring it is integrated with offline communications, fundraising initiatives and campaigns.
To research and identify opportunities to engage with online influencers.
To conduct analytical research into site visitors, user journeys and navigation.
To support the development of content for a monthly eNewsletter and agree on stories with the wider team in a timely manner.
To provide online support to fundraisers/events, challenges and third parties.
To support website maintenance, content audit and creation.
To help develop web advertising campaigns (Social and Display), from initial brief through copy and design development to final delivery and reporting.
To leverage paid search engine promotion to drive traffic and maximise the number and value of individual and regular donations made online.
To assist with day to day relationship with external actors (editors, developers, web and donation platform providers, tech support) relating to online channels
To produce a detailed monthly analysis on all digital fundraising and communications activity.
To keep up to date with industry innovation and development, testing new channels, content and messaging where possible to ensure that the correct mix is implemented
SKILLS AND EXPERIENCE
Genuine interest in and commitment to the humanitarian principles of MSF
Demonstrable ability to support management of digital channels (PPC, Display, Google Analytics, SEO, etc.) and best practice of same
Fluent spoken and written English with strong writing and proofreading skills
Analytical and reporting skills
Interest in content generation
Knowledge of the web, online technologies and social media
Understanding of at least one content management system (CMS) and basic Photoshop skills.
Ability to think creatively, identify and resolve problems.
Attention to detail and the ability to effectively multi-task in a deadline driven team.
Willingness and ability to manage administration
Strong organisational skills, reliable and self-motivated with the ability to work independently
Flexible team member ready to adapt to the needs of the wider team.
Candidates must already have the right to work in Ireland or hold a European passport.
Deadline for applications: 10th December 2020
Interview dates: W/C 14th December 2020
Please submit all applications only by email to: recruitment@dublin.msf.org stating “Digital Fundraising Internship” in the title.
Please submit your CV and cover letter and name the files with your family name.
Your covering letter is the most important part of your application. It should be used to tell us how you meet the selection criteria listed on the person specification. Please ensure your covering letter is no more than 2 pages long (2 sides of A4).